LogoOptic
Built exclusively for eye care practices

Your practice's entire
social presence.
One tab.

Turn appointment lulls into Instagram reels, TikTok education clips, and replied Google reviews — all scheduled from a single calendar. No marketing coordinator required.

app.optic.vision/calendar
Myopia Awareness Week
Feb 24 – Mar 2, 2026 · 3 locations
Published
+ Schedule Post
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IG + TikTok
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Google Post
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Reel Drop
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3 Reviews Pending
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Sarah M.
Dr. Chen is amazing...
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James T.
Great frames selection...
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Priya K.
Fast, professional...
Myopia Awareness Reel
Ready to publish
3 posts live today
47 reviews responded
🔒HIPAA Compliant
✓Google Business Partner
👁500+ Eye Care Practices
🛡SOC 2 Type II
01
Smart Calendar

Schedule once.
Post everywhere.

One drag-and-drop calendar for Instagram, TikTok, Facebook, and Google Business Profile — across every location, with AI timing recommendations tuned to eye care patient behavior.

Without Optic
With Optic Calendar
—Posting whenever someone remembers, usually on a slow Tuesday at 11pm
AI picks optimal posting times per platform — highest engagement windows for eye care audiences
—Three locations, three different logins, three people stepping on each other
One calendar, one login, location-level permissions so each office sees only their queue
—Myopia Awareness Week comes and goes with zero content because nobody planned ahead
Optical calendar pre-loaded with 40+ awareness events, auto-suggesting content 2 weeks in advance
DarkLight
February 2026
3 campaigns active across 3 locations
IG
TT
FB
GBP
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Reel
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Post
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GBP
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Reel
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Post
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GBP
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Reel
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Post
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GBP
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Reel
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Post
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GBP
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DarkLight
Content Studio
AI Ready
Is Your Child Squinting? Myopia 101
TikTok · 0:47
12.4K
views
Progressive Lenses vs. Bifocals
IG Reel · 0:30
8.1K
views
What Happens During a Dilated Exam?
TikTok · 1:02
21.7K
views
+ Generate New Reel from Template
340% avg. reach increase
vs. stock-photo-only practices
02
Content Creation

Content that
looks like you.

Retire the Canva graveyard. Optic generates branded reels, education clips, and static posts from optical terminology your patients trust — not generic wellness stock photos.

Without Optic
With Optic Content
—Canva folder with 47 half-finished templates from 2019, none of them branded correctly
Optic-branded templates pre-loaded with your logo, colors, and approved optical imagery
—Stock photos of smiling strangers in glasses — patients can tell immediately
AI generates short-form video scripts from your exam room footage and product photos
—Posting the same "we love our patients!" caption for the third week running
Content calendar auto-populated with optometry education topics patients actually search for
03
Review Management

Every review,
answered right.

Your Google rating is the first thing a new patient sees. Optic drafts HIPAA-safe responses in your voice — approved in one click, never a PHI mistake.

Without Optic
With Optic Reviews
—Google reviews sit unanswered for weeks — patients notice and new patients leave
HIPAA-safe AI response drafted within 2 hours, one click to approve and publish
—1-star reviews get ignored because nobody knows what to say without legal risk
De-escalation templates trained on healthcare communication guidelines — never PHI-exposed
—Review volume drops because you forget to ask satisfied patients
Automated post-visit review request via SMS — sent at the optimal ask window (4hrs post-exam)
HIPAA Compliant
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Review Response Queue
Google Business · 3 pending
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Sarah Mitchell
AI Suggested

Dr. Okonkwo and the team at Lakeside Vision were incredibly thorough...

AI Response: Thank you so much, Sarah! We're thrilled Dr. Okonkwo could provide such a thorou...
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James Tremblay
In Draft

Great frames selection and quick turnaround on my progressives.

AI Response: We appreciate the kind words, James! Progressives can take some adjustment — if ...
P
Priya Krishnamurthy
Sent

Finally a practice that explains my prescription in plain English.

AI Response: Priya, that means everything to us! Understanding your vision is half the battle...
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Analytics Dashboard
vs. last 30 days
Profile Views
4,218
+34%
Appointment Clicks
312
+61%
Avg. Review Rating
4.8★
+0.4
Reach This Month
89.3K
+127%
Weekly Reach · Lakeside Vision
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Analytics

Numbers that
actually explain.

Stop guessing which post drove that Tuesday appointment spike. Optic connects social engagement to booking behavior — and benchmarks you against practices in your zip code.

Without Optic
With Optic Analytics
—Checking Instagram insights separately from Google, separately from Facebook — no unified picture
Single dashboard showing reach, engagement, and appointment-click attribution across all platforms
—No idea if your competitor two blocks away is outranking you on Google Maps
Competitor benchmarking shows how your review velocity, rating, and post frequency compare to nearby practices
—Reporting to the ophthalmology group means exporting CSVs and building a spreadsheet every month
One-click PDF report with your branding, sent automatically to stakeholders on the first of each month
05
AI Captions

Captions that sound like
you went to optometry school.

Our AI was trained on clinical optometry content — not generic marketing copy. It knows the difference between axial length and visual acuity, and your patients will too.

Without Optic
With Optic AI Captions
—Generic "eye health tips" captions that get 3 likes, mostly from your own staff
Captions trained on 50K+ optometry posts — using clinical terminology patients actually search
—Hashtags copied from a 2021 blog post: #eyes #vision #health
Dynamic hashtag sets updated monthly based on trending optical search terms in your metro area
—The same post voice whether it's a dry eye tip or a kid's back-to-school exam reminder
Tone adapts by post type: educational, promotional, seasonal, and emergency (flash sale, last slots)
2,400+
Optical terms
180+
Caption templates
4.2×
Avg. engagement lift
AI Caption Engine
Optical Vocabulary Trained
Without AI

Did you know kids need eye exams too? Schedule yours today! 👁️ #eyecare #vision

Optic AI

Axial elongation in pediatric myopia typically accelerates between ages 8–12. Early orthokeratology or low-dose atropine can slow progression by up to 60%. Ask Dr. Patel if your child qualifies. 📋 Link in bio for our myopia management intake form.

#MyopiaManagement#PediatricVision#OrthoK#ChildrensEyeHealth

↑ Click "Regenerate Caption" to see the AI in action

Practices that switched

What happens when you
put on the right lenses.

500+
Eye Care Practices
across the US
2.1M
Posts Scheduled
in 2025 alone
94K
Reviews Responded
HIPAA-safe, one-click
4.9★
Average Rating
from practice managers

"I was spending 4 hours every Sunday scheduling posts for three offices. Optic cut that to 20 minutes on Monday morning. The AI captions actually sound like me — not like a marketing agency wrote them."

4h → 20min weekly
Dr. Ananya Bhatt, Indian-American woman with dark hair in professional attire
Dr. Ananya Bhatt
Practice Manager, ClearView Optometry Group
3 locations · Houston, TX

"My Google rating went from 4.1 to 4.8 in six months because I was finally responding to every review within a day. The HIPAA-safe templates meant I stopped being scared of review responses."

4.1 → 4.8★ rating
Marcus Delacroix, Black man with glasses in a professional setting
Marcus Delacroix
Independent OD, Delacroix Eye Care
1 location · New Orleans, LA

"Our marketing coordinator quit in October. By November we had Optic running all eight locations on autopilot. The competitor benchmarking alone justified the subscription — we discovered two locations were invisible on Google."

Zero staff, 8 locations
Jennifer Kowalski, white woman with blonde hair in business attire
Jennifer Kowalski
Marketing Director, Summit Ophthalmology Partners
8 locations · Pacific Northwest
14 days free · No credit card

Put on a fresh pair
of progressives.

Everything you've been squinting at — your content, reviews, reach — snaps into embarrassing clarity.

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No credit card required. 14-day full access.

See It With Your Brand

Our team pre-loads your actual Google Business Profile into the dashboard before the call. You see Optic running your practice — not a demo account.